HUGO VAN DER MOLEN'S
a collection of historic bonds and shares
Beate Uhse (1919 - 2001)
(update July 13th 2016)
Dr. Hugo H. van der Molen - Wederikweg
114 - 9753 AE Haren, The Netherlands
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The company went public in 1999 and - because of the illustrations on
the certificate - the stock became immediately a collectors item.
Beate Uhse AG, Eine Aktie ueber 1 Euro (1 stock of 1 Euro), Flensburg, Germany, May 1999, still valid stock, listed at the Frankfurt (D) stock exchange, with complete coupon sheet, price 95 Euro. Buy now !
Beate Uhse AG, 20 Aktien über 1 Euro (1 stock of 1 Euro), Flensburg, Germany, May 1999, still valid stock, listed at the Frankfurt (D) stock exchange, with complete coupon sheet, price 95 Euro. Buy now !
And when viewed under UV-light................. 2 more voluptuous girls emerge !
photo drawn from Hans Georg Glasemann (2016): Sex sells – die Aktien der Beate Uhse
In Germany, Beate Uhse (1919 - 2001) is considered to be the pioneer of sexual liberty. She was born in Prussia, daughter of a large landowner and she was one of Germany's first physicians. At the age of 17 she got her flying certificate and she fought in the German airforce during World war II. At the age of 73 she still flew.
Right after the war, when the soldiers returned home, the need for birth control means was great, but anticonceptiva were scarce. She wrote a small pamphlet on the Knaus-Ogino anticonception method, based on monitoring the female cycle in combination with periodical continence. She sold a total of 60.000 of these for 2 Reichsmark a piece under the mysterious name "Schrift X". The method was imperfect, but better than nothing, she felt. Shortly after that she engaged in a contract with a rubber company, the start of her mail order firm.
In 1946 (according to their ads; others say 1949 or 1951) she started her company in Flensburg, a post
order firm "for marital- and sex literature and for hygienic articles".
In 1962 she opened the first German sex shop, called "Institute for marital
hygiene". Later she started a film production company.
In 1981 she divided the company under her three sons. In 1999 the company went public on the German stock exchamge. The turnover in 2000 was 300 million DM, in 206 European shops. In 2014 the turnover was € 143 in 85 shops in 4 countries and in their large e-commerce dividion. See www.beateuhse.ag. In 2015 they have 600 employees.
Starting as and always remaining an idealist, she gradually felt less at ease with the developments and charcter of the industry. On the other hand she felt pleased that her activities gradually became accepted, not only in the business world, but also in society at large. She certainly had to fight a long way building her company: a total of 3000 legal cases have been brought against her (beating Microsoft and Coca Cola ?), of which she seems to have lost only one.
Explaining part of her ideals she said in a recent TV interview: "Not everyone that makes music at home is a concert virtuoso. That also holds for husbands and spouses in bed. My shops are there to teach them a little".
She died in july 2001 at the age of 81
Later the company took over the eroticism chain Christine le Duc.
In October 2015 the company advertises to attract a new CEO, who will guide the company to "the next level": aiming less at sex and more at an erotic and female friendly image.
Items that we have currently available:
Beate Uhse AG,
Literature and links:
- Hans Georg Glasemann (2016): Sex sells – die Aktien der Beate Uhse (illustrated article in German language)